Contrast to popular belief, I’m not the most athletic person. Sure, I can do a headstand and chaturanga like it’s no one’s business in yoga, but ask me to run a mile? I would rather eat dirt.
I worked on some athletic wear shoots for clients like Reebok and New Balance recently and was so impressed at how athletic the models are. I was out of breath just chasing the fitness models to make sure their wardrobe looks good while they’re so active (I go through packs of Topstick tape on these shoots!).
While it’s a challenge for me, it’s really a challenge for the models to look good while the creative directors are shouting at them to do 30 more reps. They’re authentically working up a sweat, but somehow they keep cool under the pressure. Take a look at some of the work below…
New Balance images shot by Conor Doherty
Reebok images on banner images shot by Todd Dionne,
(all styled by me, props on New Balance by Mari Quirk)