How "Normcore" Fashion Is Taking Over The World (& Possibly Your Closet)

1 – Adidas x Topshop sweatshirt // 2 – Asos socks // 3 – Karl Lagerfeld hat// 4 – ASHISH bag  // 5 – Adidas x Topshop track pants // 6 – Topshop shorts // 7 – Birkenstock sandals // 8 – Adidas sneakers

You may recall this article in New York Magazine recently declaring the new trend in fashion, which is essentially the anti-fashion trend of wearing normal and otherwise considered ugly pieces in the fashion world and making them seem like you effortlessly got dressed in the morning—almost like you’re too cool for fashion and didn’t try.

The writer of the article said she found that she could no longer distinguish the “art kids from the middle-aged, middle-American tourists” walking down the streets of SoHo. The term “Normcore” fashion was born as a result. I too am finding more and more New Yorkers to blend into the rest of the country and even looking like they could be an extra on 90’s 90210.

Followers of this trend are deliberately trying to look cool by blending into the masses, but I suspect that the trend has gotten more fashiony than it was intended.

I blame Fashion Week for this.

From Chanel sending it’s models down a faux grocery store aisle catwalk in sneakers, to Ashish turning grocery bags and Coca-Cola tees into sequined coveted items worn by Miley and Rihanna, to all of the show-goers fed up with the snow and ice and opting for comfy sneakers with their designer duds. Even my blogger friend, Stephanie of NY Fashion Hunter swapped her stilettos for shell-tops after breaking her ribs outside of Lincoln Center. I wore sneakers to a show with her in solidarity. Now designers are charging anywhere from $200 to $2000 for un-fashiony fashion sneakers. Isabel Marant denounced her once popular wedge sneaker recently and created an ugly but cool slide that every girl is drooling over in its place.

It’s all our fault.

Though, who can resist something that’s BOTH comfortable AND fashionably accepted? That hasn’t happened in years. My feet will thank me this summer when sneakers and Birkenstocks replace my usual footwear that I suffer in for the name of fashion.

I too shall “rebel” from fashion and will be guilty of this “Normcore” trend.

Will you be on the anti-fashion fashion trend of “Normcore?”