Rebecca Minkoff knows how to appeal to everyone from the seasoned fashion elite to especially the millennial crop of bloggers, but the clothing and accessories aside, she’s the only brand at fashion week that seems to utilize the power of social media to the fullest. Between live-streaming the show on her site to placing cards on each seat with the hash-tag “#RMSPRING” and her Twitter/Instagram handle @rebeccaminkoff, she was ready for the slew of bloggers and social media-savvy fashionistas invited to her show to talk about the collection to the masses.
It also was one of the most entertaining shows to hit fashion week (and one of the most popular) in a while with Janelle Monae performing live as the perfect entertaining backdrop to Minkoff’s retro-inspired spring/summer 2014 collection.
This season was an ode to Latinas, as evident by her “Let’s Go To Mexico” vintage style tee, which was paired perfectly with a sporty jacket and bright yellow lace skirt. Bianca Jagger style breezy disco dresses, Frida Kahlo saturated florals and braided up-dos, to even the tomboy Latina contemporaries, which came through in the leather backpacks and other street style-ready looks.
Yellows, reds, blacks and even a floral printed peach color was the color story with embroidered embellishments and tassels galore. Minkoff, who has been known for her bags and shoes prior to the launch of her ready to wear line in 2009, still is reigning in the accessories world after this show. I surely won’t be the only one talking about the knee-high gladiator sandals I am coveting in this collection.